01
Add data and set your direction
Add your project brief and your own data. MercuriDash reads your brand and context and gathers relevant market evidence.
Make better product
decisions feel like magic.
Your always-on product strategist - helping decide what to make, change or replace feel effortless.
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THE PROBLEM WE SOLVE
Brands have data, ideas and talent but most don't bring it all together at the start to make better product decisions. This means products are often misaligned, lack commercial resonance, or miss strategic targets.
THE CONSEQUENCES OF BAD PRODUCT DECISIONS
Unsold stockMARKDOWNSWASTED COSTSSTALE PRODUCTMISSED WINNERSBrand driftLOWER ENGAGEMENTKNOWLEDGE LOST
Our solution
We evaluate each product against your brand, strategy, market evidence, data and constraints to work out what is right for your brand. You get product that feels uniquely yours while being strategically and commercially strong, with learning, evidence and context connected so your team can continue building on that success.
How we solve it
Six steps to a stronger decision.
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Generate or import concepts
Generate concepts from a brief or import work already in progress. Keep references and analysis with each product.
03
Evaluate and score decisions
Review the evidence across brand alignment, market and demand, feasibility and strategic alignment. See where your concept lands.
04
Explore pathways and refine
When a product does not clear all four questions, compare the viable ways forward to a clear decision and visualise the aligned options.
05
Approve and hand over
Send products for approval, collect feedback and record the decision. Then prepare imagery, draft specifications and exports.
06
Track performance and learn
Add real outcomes so future decisions can draw on your brand's own history. Decision learning compounds over time.
Why we're different
Five kinds of magic,
one connected system.
Creative distinction, stronger product thinking and a smoother way to decide — with the evidence always visible.
01
Brand magicDesigned for creative consumer industriesYour taste and brand, enhanced with intelligence. Brings creative talent, commercial signals and production criteria together for better overall concepts.
02
Evidence magicEvery decision informed by evidenceTrend data, past performance, market signals and more — built into the decision process — so product decisions are grounded in evidence, not just instinct.
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Workflow magicOne place for design, data and decisionsStop losing context across disconnected tools. From first concept to committed decision, decision reasoning moves with the product through the workflow.
04
Alignment magicAlignment that improves your decisionsInput from across the team — commercial, production and marketing — strengthens decisions before commitment, so you are all on one page, earlier.
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Learning magicEvery launch teaches the next oneAs you work you create stronger concepts and fewer misaligned launches. And the system keeps learning from what worked in real life after launch, what didn't, and why.
Who we help
Brands with flair & a point of view
We help brands turn their point of view into products their customers love. Our workflow lets anyone on the team lead a decision, iterate it easily and bring the right people in, at the right time, to provide input.
Fashion & AccessoriesBeauty & MakeupHome & LifestyleFood & Beverage
Two ways to buy.
Both plans come with a 30 day free pilot to test before purchase.
Best when you want more flexibility in how the agreement is structured and a direct relationship with us
- Annual or quarterly payment options
- Invoiced directly by MercuriDash
- Flexible contract structure where appropriate
- Custom seats and scopes available
Best when your organisation prefers to purchase through Microsoft using its existing Microsoft account
- Purchase with your existing Microsoft ID
- Annual payment through your Microsoft invoice
- Microsoft-verified application and listing
- Custom seats and scopes available
FAQs
The things people ask first.
What exactly do you do?
We're a product decision system for creative consumer brands. We help you generate, iterate and evaluate product concepts in one workflow — using brand-relevant data and signals — so you make the right product decision before you commit money. Every decision teaches your model, so results improve over time.
Who is this for?
Scaling consumer brands in fashion, beauty, accessories, home, lifestyle and food & beverage. We help teams make faster, more confident product decisions and get more ROI from every product they bring to market.
What are the key benefits?
More return on investment on every product in your range, capturing great market opportunities early, eliminating weaker, lower margin products, lower development spend and wasted inventory, higher brand and strategic fit on product, faster time to market, team alignment and efficiencies through one connected decision-making workflow. And compounding gains, because your model learns from every decision.
How do we get started?
Every plan starts with the Product Magic Pilot: 30 days, free, to show you the value of the system using your own context, products and data.
Is the Product Magic Pilot free?
Yes — every plan starts with the Product Magic Pilot: 30 days, free. No payment details are required for direct plans. If you try through Microsoft, just cancel anytime before the end of the 30 days.
What data do you use?
Our agents retrieve the signals a product actually needs — for example those that go to evaluating market demand and commercial context alongside your own data and brief.
Can we use it on products we already sell or already designed?
Yes. Import your existing products, work-in-progress designs and files and run the same analysis.
START WITH THE PRODUCT MAGIC PILOT
Not another demo. Use it for real
30 days free. Use MercuriDash on real products. See what changes.