What exactly do you do?

We're a product decision intelligence platform for creative, consumer brands. We help you generate, iterate and evaluate product concepts — based on brand-relevant data, signals, creative and commercial goals - aligning stakeholders in one workflow to get to the best product decision before you commit money, eliminating weak or misaligned ideas early. We learn from every decision so you get better over time.

Scaling creative consumer brands launching product regularly in fashion, beauty, accessories, home and lifestyle, and food and beverage — who are looking for ways of increasing the ROI on every product they bring to market and want to embed better, more confident and more efficient decision-making workflows into their team, so the right products are approved, quickly and at lower cost.

What are the key benefits?

More winners: more of the products you back are aligned with both your creative vision and your commercial goals — and fewer misaligned ideas make it through development. Better margins: stronger sell-through with less waste and less discounting. Faster time to market: quicker decisions, better team alignment and rapid iteration. Lower cost: agile, digital workflows, visualisation and aggregated data feeds in one place. And because the system learns from every decision and every result, the gains compound from day one.

How do we get started?

Every plan includes a free 1-on-1 onboarding session so you can get up and running straight away. Higher tiers also include ongoing support sessions, reporting and KPI tracking. In practice you start with a single decision — a website link and a brief — and we build the rest in the background.

How quickly might we see results?

Your first project gives you a full analysis, with reasoning and sources, in the first session. Effects on sell-through follow your own launch cycle, and the system gets sharper on your brand as results come back in.

Is there a free trial?

Yes — every plan starts with a 30-day free trial on the plan you choose, with its full limits and seats. You won't be charged during the trial and can cancel any time before it ends.

What data do you use?

Most of it we go and get. Our agents decide what evidence a particular product actually needs, then retrieve it live — search and demand signals, marketplaces and retailers, social and community conversation, comparable competitor products, customer reviews, editorial and materials or ingredient sources. Alongside that we use your own data: your brand and range, your briefs, your commercial rules and your past performance, plus, depending on your plan, relevant integrations you connect. Everything is filtered so only the signals that genuinely bear on the decision are used, and each one is mapped to one of our four pillars — market and demand, feasibility and economics, brief and project strategy alignment, and brand identity fit.

Can we use it on products we've already designed?

Yes. Import your own designs, images and files and run the same analysis on them. Most teams start there.

Terms of Use | MercuriDash

These Website Terms of Use ("Terms") govern your use of the MercuriDash website at www.mercuridash.com (the "Website"). By accessing or using the Website, you agree to these Terms.

If you do not agree, please do not use the Website.

1. About Us

MercuriDash is a trading name of Angel Commerce Limited ("we", "us", "our"), a company registered in England and Wales, with its registered office at 42 Cluse Court, St Peters Street, London N1 8PY.

Angel Commerce Limited owns and operates this Website and is the registered owner of the domain mercuridash.com (and mercurydasha.com).

Email: inbox@mercurydasha.com

2. Purpose of the Website

The Website is provided for informational purposes only and allows users to:

join a waitlist
register interest in MercuriDash
sign up or sign in to the MercuriDash platform

These Terms only cover use of the Website (www.mercuridash.com). The MercuriDash platform is hosted separately at app.mercurydasha.com and is governed by its own terms of use (the "Product Terms"), which will be presented prior to payment and must be agreed to before any access to the platform is granted.

3. Acceptable Use

You agree not to:

misuse the Website
attempt to access restricted areas
introduce viruses or malicious code
use the Website in a way that breaches applicable laws or regulations

4. Intellectual Property

All content on the Website, including text, visuals, logos, and design, is owned by us.

You may view and use the Website for personal, non-commercial purposes only. No rights are granted to copy, modify, or distribute Website content without permission.

5. No Warranties

The Website is provided "as is" and "as available". We do not guarantee that the Website will be error-free, uninterrupted, or up to date.

6. Limitation of Liability

To the maximum extent permitted by law, we are not liable for any loss or damage arising from your use of, or inability to use, the Website.

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under UK law.

7. Platform Terms

The terms and conditions made available on the MercuriDash platform after sign-up form part of these Terms and should be read alongside them. In the event of any conflict between these Website Terms and the Platform Terms, the Platform Terms shall prevail in respect of your use of the platform.

8. General Disclaimer

Any claims, descriptions or representations on this Website about outcomes, results or performance are illustrative and based on typical or intended use. They are not promises or guarantees that you will achieve the same or similar results. Your actual results will depend on many factors beyond our control, including your inputs, market conditions and how you use the platform. Nothing on this Website constitutes professional, legal, regulatory or financial advice.

9. Changes to These Terms

We may update these Terms from time to time. Continued use of the Website constitutes acceptance of the updated Terms.

10. Governing Law

These Terms are governed by the laws of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction.