What exactly do you do?

We're a product decision intelligence platform for creative, consumer brands. We help you generate, iterate and evaluate product concepts — based on brand-relevant data, signals, creative and commercial goals - aligning stakeholders in one workflow to get to the best product decision before you commit money, eliminating weak or misaligned ideas early. We learn from every decision so you get better over time.

Scaling creative consumer brands launching product regularly in fashion, beauty, accessories, home and lifestyle, and food and beverage — who are looking for ways of increasing the ROI on every product they bring to market and want to embed better, more confident and more efficient decision-making workflows into their team, so the right products are approved, quickly and at lower cost.

What are the key benefits?

More winners: more of the products you back are aligned with both your creative vision and your commercial goals — and fewer misaligned ideas make it through development. Better margins: stronger sell-through with less waste and less discounting. Faster time to market: quicker decisions, better team alignment and rapid iteration. Lower cost: agile, digital workflows, visualisation and aggregated data feeds in one place. And because the system learns from every decision and every result, the gains compound from day one.

How do we get started?

Every plan starts with personalised, guided onboarding built around your brand so you can get up and running straight away. Higher tiers also include ongoing support, reporting and KPI tracking. In practice you start with a single decision — a website link and a brief — and we build the rest in the background.

How quickly might we see results?

Your first project gives you a full analysis, with reasoning and sources, in the first session. Effects on sell-through follow your own launch cycle, and the system gets sharper on your brand as results come back in.

Is the Product Magic Pilot free?

Yes — every plan starts with the Product Magic Pilot: 30 days, free, on the plan you choose. You won't be charged during the pilot and can cancel any time before it ends.

What data do you use?

Most of it we go and get. Our agents decide what evidence a particular product actually needs, then retrieve it live — search and demand signals, marketplaces and retailers, social and community conversation, comparable competitor products, customer reviews, editorial and materials or ingredient sources. Alongside that we use your own data: your brand and range, your briefs, your commercial rules and your past performance, plus, depending on your plan, relevant integrations you connect. Everything is filtered so only the signals that genuinely bear on the decision are used, and each one is mapped to one of our four pillars — market and demand, feasibility and economics, brief and project strategy alignment, and brand identity fit.

Can we use it on products we've already designed?

Yes. Import your own designs, images and files and run the same analysis on them. Most teams start there.

Watch

Explainers, stories and walkthroughs from MercuriDash on how the platform works, our approach and the story behind the mission.

Creating Magical Products

In this video, Rita Sheth, founder of MercuriDash, talks about one of the core principles and mission and what the platform aims towards - to help brands create magical products. In this video she talks about what that means.

What is MercuriDash?

In this video, Rita Sheth, Founder of MercuriDash, talks about what MercuriDash does, what product decision intelligence actually means and the problems she is trying to solve by helping brands make better product decisions.

Getting Started

In this video, Rita Sheth, founder of MercuriDash, talks about getting started, plans available, what we offer to provide unique value during your Product Magic Pilot period, onboarding and configuration, and a little about the ROI you might expect from implementing our process into your product strategy.

Building MercuriDash

Rita Sheth, founder of MercuriDash, talks about her journey from her first entry into entrepreneurship, through fashion, and the winding journey to building product decision intelligence. She also discusses avoiding generic products in the age AI.

How We Use Market Evidence & Data

In this video, Rita Sheth, founder of MercuriDash, discusses how we approach the evidence used to evaluate concepts, what sources we use and also how we approach evidence as a means to a better decision, rather than an end in itself.

Pathways and Tradeoffs

In this video, Rita Sheth, founder of MercuriDash, talks about pathways, why we have pathways, how our decision-making system helps teams stay aligned and why you still remain in control, despite options.

How Scores Work

In this video, Rita Sheth, founder of MercuriDash, discusses scoring, what it means, what determines and influences higher scores and how you can use it as a guide for analysing concepts side by side and evaluating next steps.

Watch on YouTube

See it working on your own products

Start your free Product Magic Pilot and see what product decision intelligence can do for your brand.

Start your Product Magic Pilot →