No charge during the pilot — you only pay once you've seen what it does on your own products.
EXPERIENCE US FREE FOR 30 DAYS
The Product Magic Pilot.
Spend 30 days putting MercuriDash to work on the real product decisions, improvements and opportunities inside your brand — and see how product decision intelligence can improve the products you create, the decisions behind them and the commercial outcomes that follow.
Who it's for
Brands that want to improve product strategy and performance.
Whether you're launching new products, improving existing ones, extending winners or deciding where to invest next, if you have products to create, improve or evaluate — and those decisions matter commercially — this is for you.
The problem
Every product decision carries weight.
Your team balances brand, customer demand, commercial targets, strategy and feasibility on every product. Get it wrong — or have no clear process for deciding — and the errors magnify downstream.
It is not only the number on a spreadsheet. It is the frustration of another circular meeting, the regret of backing the wrong product, the opportunity you lost (which a competitor moved on first), the fear that your next product will result in loss, not growth, and the lingering doubt when you are not quite sure this product is really the way forward.
Inventory that doesn't move
Stock committed to products customers were never going to want at full price.
MARKDOWNS AND MARGINS
Margin given away on products that should never have been launched
MARKETING SPEND MISDIRECTED
Money spent on ads for weak products instead of backing the ones people want.
Endless back-and-forth
Rework, compromise and slow alignment — and still no certainty about when it's ready.
Missed opportunities
Winners not extended and great ideas left on the table while competitors cash in.
LACK OF CONFIDENCE
“Are we backing the right things? What are we missing?” and no process to resolve it
Across a whole range, season after season, this all adds up
THE PILOT
A real pilot, not a demo.
Every brand spends its first 30 days on the platform getting real value — not just a login. A short diagnosis captures what worries you about product and your goals, recommends valuable product projects to run, then guides your set-up and takes real decisions through the platform. Wherever you are in your product life-cycle, you'll see the value of product decision intelligence and a process you can embed for ongoing gains. It isn't an empty trial - it's a real world demonstration - and everything you create is yours to keep, even if you don't stay.
WHAT HAPPENS IN YOUR FREE 30 DAYS
By the end of the 30 days, you leave with this.
REAL PROJECTS, REAL OUTPUTS
Real projects with real briefs, real concepts and real decisions, see how it works in practice and keep the outputs, whether you stay or not.
Evidence on your products
Decisions assessed against your brand, your market, your constraints feasibility and your strategy — evidence on your products, not a generic demo.
A value & ROI teardown
A review of what happened over the 30 days, mapping the value it created and the potential return for your business going forward, on conservative assumptions.
The pilot recipe
Four guided stages to a result you can use.
This is not just 30 days of software access. We reduce the time, effort and uncertainty by helping you get set up, guiding the first live work through the platform and reviewing the value with you at the end.
01
Day 1‑7Setup & define goals
02
Day 7‑14Run your projects
03
Day 14‑21Review & clear gaps
04
Day 21‑30Measure the value
FROM THE PILOT TO ONGOING GAINS
Let pilot success turn into ongoing results.
The pilot sets up a workflow for you to continue to build on. Bringing the evidence together to answer four questions on every product, new or existing — Does it fit our brand? Is it feasible? Does the market support it? Does it serve our strategy? Running every product decision that way, from the earliest stage to the point you're ready to progress it, embeds a great decision process that is foundational to your growth.
Faster decisions
Quicker, more efficient and more transparent decision making.
Aligned teams
Everyone clear on what good looks like, across the product lifecycle.
MAGICAL PRODUCTS
Supported by the market, brand-aligned, feasible and strategically on point.
FEWER MISTAKES
Misaligned products identified early, before investment and costly losses.
VALUE MAXIMIZED
Capture break-out market opportunities, and capture more value at full price.
LEARNING CAPTURED
Decisions and their reasons kept on record, with learning improving decisions.
ROI THAT FEEDS YOUR BOTTOM LINE
Small improvements, serious money.
The return doesn't rely on massive change — a modest uplift in full-price sales on a few products in the range, one new product that drives new sales, a few weak products stopped before they launch, an old product discontinued or refreshed. The ROI compounds the larger your product range, units produced and launch frequency.
PROOF BEFORE PAYMENT
We minimise reasons to delay your start.
Setup is deliberately lightweight — just basic details is enough to begin, you don't need to start with all your data.
Free personalised, automated set-up, guided configuration and a pilot plan built around your goals, run as guided product projects, not a trial.
If it's not right for you, you keep everything you created and walk away owing nothing.
WHO IT'S NOT FOR
This isn't for everyone.
YOU WON'T INVEST IN THE PROCESS
The pilot works because we work together, honestly, on your real products. We need your engagement to deliver.
You want a generic AI tool
MercuriDash is built around decision logic to uncover optimal pathways for your brand — not a shallow assistant
YOU WANT A PLANNING/PLM TOOL
We're not one. This is about deciding which products deserve to exist in the first place before that stage.
YOU WANT QUICK WINS, NOT REAL GROWTH
If brand and strategy don't matter to you, and you just want to chase trends, you won't get much from this.
The choice
The upside is substantial. The downside is limited.
You find stronger products, cut avoidable waste and capture opportunities worth far more than the platform.
You spend 30 days pressure-testing your product strategy, keep everything you create — and walk away without paying.
How to start
Fill in the form below. Then start the pilot.
Request your pilotGet acceptedCreate your accountComplete your diagnosisGet your recommended projectsConfirm your pilot planSet up your projectsRun your projectsGet your final reviewDecide whether to continue
After the pilot
What happens after?
Your workspaces, projects and everything you built carry straight over — nothing is rebuilt. You continue on the plan you are on and billing only starts after the pilot ends.
You keep everything you created during the pilot, free, and the value & ROI teardown is yours too. Then you decide whether it's worth continuing, or not, up to you.
Plans
Three standard plans.
Your pilot runs on Brand, our recommended plan. After the pilot, continue on one of our plans — no need to choose before the pilot, and you can move up or down once we know your team.
Brand. Recommended — the plan your pilot runs on. For a larger team going deeper on one brand. One brand, 3 Brand DNAs and 5 internal seats plus access to the process learning model
Studio. For a small team starting with one brand. One brand workspace, one Brand DNA and 3 internal seats.
House. For groups and consultancies 3 brand separated workspaces under one company, with 15 shared internal seats and all 3 models
Every plan includes all agents, data uploads and standard data sources; full workflow, unlimited free external collaborators.
Buying routes
Two ways to buy.
The Product Magic Pilot and every plan are available both ways — same product, same plans, same 30-day pilot. The difference is who you buy through and how you pay.
Best when you want more flexibility in how the agreement is structured and a direct relationship with us
- Annual or quarterly payment options
- Invoiced directly by MercuriDash
- Flexible contract structure where appropriate
- Custom seats and scopes available
Best when your organisation prefers to purchase through Microsoft using its existing Microsoft account
- Purchase with your existing Microsoft ID
- Annual payment through your Microsoft invoice
- Microsoft-verified application and listing
- Custom seats and scopes available
PILOT FAQS
Questions, answered honestly.
We don't have the data — or can't gather it.
Your basic info is enough to begin; you can add more data later when you are ready — you don't need to at the start
Is our data safe — and who owns it?
Encrypted in transit and at rest, stored securely in Azure, kept separate per brand, and your brand owns all its data and IP .
We already have range planning software/PLM
Planning tools and PLM track products after the decision — MercuriDash decides what deserves to exist in the first place,
Will this replace my team's judgement?
No — it is a tool for evaluation alongside your people's judgement, creativity and experience.
How do we know it's working?
Your pilot plan sets goals and success measures at the start, then close with a value & ROI teardown you can take to the team.
What if we want to stop?
Cancel any time in the 30-day pilot at no charge — and keep everything you created, including the ROI teardown.
Your next a-ha moment starts here
Not another demo. Actually use it.
30 days free. Use MercuriDash on real products. See what changes.
About MercuriDash
MercuriDash was founded by Rita Sheth, who has come via fashion and fashion tech, to building product decision intelligence for creative, consumer brands. MercuriDash is part of the Microsoft Founders Programme and the NVIDIA startups programme and is an approved application in Microsoft Marketplace.
We value customer IP, data security and privacy. We encrypt data at rest and in transit and store data in secure storage in Azure. We never train one brand on another brand's data or use customer data to train foundational, generalised models. On House plans, brands under the same company can choose to share process learning, but only if the owner switches it on and every brand agrees. All IP created in a brand workspace is owned by the brand.
Microsoft Founders Programme
Microsoft Marketplace