White Noise

A design experiment exploring the intersection of music, fashion, and the desire for calm.

Direction

Vision

White Noise explores the tension between calm and noise through a language of music and fashion, in a five-piece collection designed to feel urban and wearable.

The decision

Core Challenge

Creative freedom balanced with the need to have the collection to remain achievable and saleable if demand emerged from the target audience.

Concepts

Concept Exploration

The collection began with a black-and-white palette, using reference photographs, sketches, and iterative testing to form a coherent collection.

Inside the workflow

Behind The Scenes × MercuriDash

White Noise: Step 1: Concept & Inspiration — The design process started with a rough concept

Step 1: Concept & Inspiration — The design process started with a rough concept to generate some moodboard ideas using the initial colour ideas and references.

White Noise: Step 3: Iteration & Variant Testing — Designs were editing further in the editor

Step 3: Iteration & Variant Testing — Designs were editing further in the editor playing around with lengths, proportions and colours narrowing direction.

White Noise: Step 2: Early Design Generation — Initial silhouettes and ideas were generated i

Step 2: Early Design Generation — Initial silhouettes and ideas were generated in the collection creator, further exploring moodboarded ideas.

Step 4: Micro Trend Signals — A streetwear brand DNA and cultural signals from music artists and influencers shaped the design applying relevant micro trends.

White Noise: Step 5: Commercial Analysis — The designs were sense checked against production

Step 5: Commercial Analysis — The designs were sense checked against production constraints and target cost/RRP and the suggested design edits were incorporated.

White Noise: Step 6: Refinement, Visuals & Publishing — Final adjustments were made, imagery

Step 6: Refinement, Visuals & Publishing — Final adjustments were made, imagery generated, and the collection published for early feedback.

Outcomes

Commercial Outcomes

The five-piece set stayed intact and became producible at drop volume, with the creative language preserved and the riskiest make removed before any sample spend.

What's next

Next Steps

Next steps include selecting designs based on feedback, sourcing factories, and refining tech specs before moving into sampling, buyer collaboration, and production.